Pocketnest, a Detroit, MI-based provider of a financial wellness platform, raised additional $2.6M in funding.
The round was led by Reseda Group.
The company intends to use the funds to drive product development, sales and marketing initiatives, and support a 24-month runway.
Led by Jessica Willis, CEO and founder, Pocketnest is a financial wellness app that coaches users through 10 themes of financial wellness. The platform helps users identify and fill gaps in their plans, while identifying cross-sell opportunities for the financial institutions they license to like banks, credit unions, investment advisors, 401k plan sponsors; and employee wellness programs. Launched in 2019, the fintech licenses its platform to financial institutions to boost their cross-sell opportunities; it also licenses to employee wellness programs to help employers boost recruitment, productivity, and retention. Built on behavioral science and psychology, the company coaches users through 10 themes of financial wellness. Its gamified, almost-addictive approach draws users into the app to keep their financial plan up to date—in a few minutes a week.
The company currently serves 35 clients, including MSU Federal Credit Union (MSUFCU), Service Credit Union, Community Financial Credit Union, The Accel Group, TDC Investment Advisory, The Henry Ford, Altruist, Autobooks, and more.
FinSMEs
16/12/2022