TiiCKER, a Detroit, MI and Grand Rapids, MI-based provider verified stock perks and direct-to-shareholder marketing solutions, raised $5M in Seed funding.
The round was led by Baysore Advisory Group, Red Cedar Ventures, and Flipturn Ventures, with participation from a group of tech and consumer CEOs and family offices.
The company intends to use the funds for continued investment in its artificial intelligence (AI)-driven platform and apps, expand its measurement tools to help major brands and public companies launch optimized perks, measure the Return on Investment of its marketing spend in new consumers, first party data, and sales, all toward driving tangible Shareholder Lifetime Value™ or the purchasing power and ownership value of a shareholder over the life of their investment.
Led by CEO and Founder Jeff Lambert, TiiCKER provides verified stock perks and direct-to-shareholder marketing through its web-based and mobile app software platforms, providing consumers and investors a way to engage with the brands. The company offers access to shareholder perks, brand and public company content, commission-free trading and features to help consumers discover and own the brands. For its public company partners, TiiCKER creates and markets shareholder loyalty programs, helping companies engage and reward their consumers and owners to maximize Shareholder Lifetime Value.
In the last three years, TiiCKER has created a new industry in direct-to-shareholder marketing that has gained traction among partners like world-class motion picture and television studio operator Lions Gate Entertainment (Tii:LGF.A, LGF.B), car aficionado services and lifestyle company Hagerty (Tii:HGTY), and consumer brands like Whirlpool (Tii:WHR), Real Good Foods (Tii:RGF) and Willamette Valley Vineyards (Tii:WVVI).
The company recently announced a record 2022, delivering a 119% increase in registered users and a 140% increase in total retail stock holdings connected on the platform. To support its employee and customer growth, TiiCKER recently acquired a five-floor, 25,000-square-foot building in downtown Grand Rapids, Mich. for its new headquarters. The company plans to implement a series of renovations to both accommodate its own growth and transform parts of the building into co-working and other leasable space for technology companies to drive more innovation, collaboration, and talent attraction.
FinSMEs
19/04/2023