AudiencePlus, a Scottsdale, Arizona-based media software for B2B brands to build, connect, and engage with audiences, raised $5.4M in Seed funding.
The round was led by Emergence Capital, with participation from Forum Ventures, Worklife Ventures, and GTMfund. As part of the funding, Gainsight CEO Nick Mehta joined AudiencePlus’ board as an independent director.
The company intends to use the funds to expand operations and its business reach.
Led by Anthony Kennada, Co-founder & CEO, AudiencePlus is a software platform that allows people to use owned media to create a sustainable business pipeline. It replaces the corporate blog, resource center, or becomes a standalone property that empowers marketing teams to build, engage, and monetize their audiences. Specifically, it allows marketers to do the following:
- It uses videos, podcasts, articles, and live digital experiences (like webinars or virtual events).
- Builds a subscriber-owned audience and sets content as exclusive to them.
- Connects audience engagement with revenue outcomes with CRM and marketing automation platforms.
FinSMEs
11/05/2023