Greenfly, a Santa Monica, CA-based provider of real-time digital media orchestration software, acquired Miro AI, an AI-powered content as a service (CaaS) platform.
The amount of the deal was not disclosed.
With the acquisition, Greenfly expand its solutions. The integration of Miro’s AI technology will streamline the categorization, organization, and deployment of content at any scale.
Founded in 2017 by Taylor Host, Jamie Wilde & Evan Kroft, Miro AI provides an AI solution for analyzing sports photos and videos. Its technology works for the identification of athletes, teams, and brands to include analysis of the action and substance of scenes at scale. Its approach provides insights about any photo or video, isolating content, linking information to valuable demographic and brand data, and associating searchable keywords and captions to every asset.
Founded in 2014, Greenfly specializes in digital media orchestration, empowering sports and entertainment organizations to provide real-time access to short-form digital media to their staff and partners. Its software platform enables organizations to enable their athletes, sponsors and broadcasters to become social media promoters to ignite fan engagement and boost sponsor value.
Greenfly works with sports leagues, teams and federations around the world, including MLB, PGA Tour, Bundesliga, ESPN, Real Madrid, and the NHL, to power digital media asset collection, organization and access.
Greenfly will also take ownership of RunnerTag, an AI-powered athlete identification service used by sports photography firms, marathons, and other endurance events. RunnerTag enables automated photo bib identification and participant tagging to provide instant access to event photos for every runner.
FinSMEs
12/07/2023