Raleon, a Wilmington, North Carolina-based provider of a web3 engagement platform, raised $3.8M in seed funding.
The round was led by Blockchange with participation from Play Ventures, Alliance DAO and Portal Ventures.
The company intends to use the capital to expand the team and continue to build out the best engagement and retention platform in Web3, including its latest product, Embedded Quests.
Founded by a team of experienced entrepreneurs, Nathan Snell and Adam Larson, in 2022, Raleon is a web3 engagement platform that helps brands, games, and dApps engage and retain users. Its SaaS platform, which includes Growth Analytics, Web3 Marketing Automation, Embedded Quests, leverages both on-chain and off-chain data to optimize retention and conversion.
With its Embedded Quests, decentralized applications (dApps) can configure their own unique quests, fully embedded in their dApp, with no coding required. This allows for easy targeting of specific users through personalizing tasks backed by web2 and web3 data, delineating actions (ranging from in-app activities, on-chain actions, to ownership of specific NFTs), and providing rewards for quest completion. Embedded Quests has a conversational, chat-like experience for brands to create a personalized journey in order to build relationships with their customers, all within their own websites.
FinSMEs
26/08/2023