Gardenuity, a Dallas, TX-based provider of a curated platform bringing gardening and its wellness benefits to companies and consumers, raised $5.5M in Seed funding.
The round was led by Michael Mann of Anchor Capital and Alan Shor of Retail Connection with participation from Bonnie Plants, Deason Capital, Ross Jones from Berkshire Partners, JFO Group, Revtech Ventures, Gray’s Creek Capital and North Texas Angel Network, Ram Velidi, Ann Berry, Jon Ledecky, Raj Shah, among others.
The company intends to use the funds to enhance its technology platforms, expand the brand’s suite of gardens and gardening kits, support the accelerated growth of the business and bolster team growth across all functions.
Founded in 2017 by Donna Letier and Julie Eggers, Gardenuity is a technology-enabled wellness company on a mission to make gardening accessible to everyone, no matter their age, location, circumstance, or skill level. It merges gardening with well-being, delivering customized gardening kits and experiences to consumers and businesses nationwide. With its patent-pending match technology platform, the company matches consumers with gardens and gardening experiences tailored to their location and lifestyle, incorporating factors including, but not limited to, forecasted weather, seasonality, farm inventory, plant nutrient needs and location, in addition to customer preferences.
The raise will introduce new technology including Match 2.0 – an improved version of Gardenuity’s patent-pending Match Technology, that pairs growers with a garden best suited for their location and lifestyle. Gardenuity will also expand its Digital Greenhouse Community, which connects growers and provides a platform to ask questions, share harvesting tips and recipes and more.
To date, the company has served over 500 companies from Google to Cigna to bring mental, physical and community health to their employees.
FinSMEs
19/10/2023