G Fuel, a NYC-based company brand selling energy drinks, received an investment from Kingswood Capital Management and First Bev.
The amount of the deal was not disclosed.
Alongside the investment, Bryan Crowley, formerly of ZenWTR, Soylent, Pabst Brewing Company, and Mars, Inc., was named by G FUEL as a new CEO.
Founded by Clifford Morgan, G Fuel provides a sugar-free product lineup that includes an energy formula, ready-to-drink cans, and a hydration formula. With a shipping network that spans over 125 countries, and a global social media footprint, the company maintains a community of fans, customers, content creators, and partners.
G Fuel’s influencers include the likes of PewDiePie, Ninja, and Mikal Bridges. The company also partners with brands from gaming and entertainment companies including Activision, SEGA of America, Capcom, EA, Bethesda Game Studios, Warner Bros., VIZ Media, Rare Ltd., Disney, Lucasfilm, Sony Pictures, The Tetris Company and Bandai Namco Entertainment Inc.
FinSMEs
17/11/2023