PeerReach, an Amsterdam, The Netherlands-based company that provides a service designed to help users join the right social media conversations, has raised €310k in seed funding.
Backers include investors from Marc van der Chijs, founder of Tudou, recently acquired by Youko for $1billion, Javest Investment Fund and James Olden.
The company intends to use the capital to launch the service internationally.
Founded in September 2011 by Zlatan Menkovic and Nico Schoonderwoerd, PeerReach uses an algorithm to analyze connections and interactions to determine interests, expertise, and those most relevant.
The company, which is expected to launch its API in the next month, currently holds a database of 50 million accounts.
FinSMEs
23/11/2012