Safary, a San Francisco, CA-based provider of a web3 alternative to Google Analytics, raised $2.4M in Pre-Seed funding.
The round was led by Lemniscap, with participation from Arca, SevenX, Big Brain Holdings, Saison Capital, Diaspora Ventures, and 20 web3 angel investors.
The company intends to use the funds to expand its team and accelerate the development of its marketing attribution platform, which enables Web3 teams to analyze their marketing CAC, channel ROI, and customer LTV.
Co-founded by Justin Vogel and Eliott Mogenet, Safary is the Web3 alternative to Google Analytics, designed to replace traditional tracking systems without relying on cookies. Used for the modern internet, it tracks visitors, wallets, and web3 conversions in an intuitive no-code dashboard. With Safary, people can centralize their growth data and measure the results of any web3 marketing campaign from organic content to KOLs, quests, ad networks, and more.
Commenting on the news, Justin Vogel, Co-founder of Safary, said: “We believe that growth leaders will change Web3 for the better, and with it the world. Our goal is to empower them with the network, knowledge, and technology they need to grow the next generation of great companies. We’ve built a next generation tracking platform designed to uphold the highest standards of privacy while offering valuable insights into the performance and efficacy of every marketing activity and campaign. We’re excited to join forces with leading Web3 investors to build the Web3 growth ecosystem and create a more ethical and secure data future for all.”
FinSMEs
18/01/2024