Gener8, a London, UK-based provider of an app empowering people to control and be rewarded from their data, raised £2M in funding, at £39M valuation.
Backers included Tinie Tempah, Harry Redknapp, Peter Jones, Touker Suleyman, Tej Lalvani, among others.
The company intends to use the funds to expand operations and its development efforts.
Led by CEO Sam Jones, Gener8 has developed an app that turns data into real-world rewards: from gift cards and gadgets to exclusive offers and charity donations. It also reveals what information other apps hold on users. It visualises this in an easy to understand manner and then empowers users to exchange their anonymised data from these companies for Gener8 rewards – should they choose to. No data leaves a person’s device or passes through any of Gener8’s systems without their explicit consent. All insights are generated on a user’s device and data is only shared if they choose to. All data is anonymised, so personal information is never shared with anyone.
The company has 26 employees.
FinSMEs
12/06/2024