mrge, a Hamburg, Germany-based intelligent platform for commerce advertising, acquired MaxBounty, a provider of a performance marketing network based in Ottawa, Canada.
The amount of the deal was not disclosed.
This strategic acquisition of MaxBounty enriches mrge’s product offerings and brings a highly skilled and experienced team into the fold. Additionally, it accelerates its growth trajectory, offering enhanced services and innovative solutions to its global clientele. The deal will also strengthen mrge’s presence in key markets across the USA, EU, and SEA regions.
Led by Matt McEvoy, CEO, MaxBounty has expertise in Cost-Per-Action (CPA), Cost-Per-Lead (CPL), and Cost-Per-Install (CPI) campaigns, with a focus on market research, finance, and e-commerce sectors. The network has 3,000 advertisers and 16,000 publishers, excelling in retaining large advertisers through dedicated account management and a clear emphasis on ROI. Additionally, MaxBounty operates its own lead-generation sites, contributing significantly to partners’ revenue streams.
Led by CEO Dave Reed, CTO Nils Grabbert, CFO Michael Schambach, and CRO Justin Kuykendall, mrge provides an intelligent platform for commerce advertising, connecting over 5,500 publishers, 55,000 advertisers, and 100 networks across more than 160 countries. By integrating tools, technologies, and formats, it brings campaign messages closer to content, creating value for publishers, advertisers, and users alike.
The company combines five companies, including:
- digidip, focusing on premium publishers with high traffic;
- SourceKnowledge, established as a CPC platform;
- Yieldkit, providing high reach and performance; and now
- MaxBounty, a network specializing in direct partnerships; shopping24, offering product recommendation solutions.
With offices in Hamburg and Berlin (Germany) as well as Montreal and Ottawa (Canada), mrge employs over 160 professionals. It is backed by Waterland Private Equity.
FinSMEs
13/08/2024