Upfront, a NYC-based provider of a real estate finance platform, raised $2.5M in funding.
The round was led by Diagram Ventures with participation from ROC Venture Group.
The company intends to use the funds to officially launch and provide financial solutions to help brokerages attract, retain, and empower top-performing agents.
Led by CEO Mukund Venkatakrishnan, and COO Pierre Calzadilla, Upfront aims to bring modern financial services to the real estate industry via a platform that helps brokerages attract, retain, and empower their top-performing agents and teams with just-in-time financial products to achieve their goals. Its initial offering is an in-house solution for agents to receive their commission early.
Upfront was also included in Equity Angels’ first accelerator cohort.
FinSMEs
18/09/2024