DIRT Research Technologies, a NYC-based consumer intelligence company that uses sensor-based neuroscience to identify attention-demanding content, raised $2M in Pre-Seed funding.
The round was led by Mark Cuban, Dean Dakolias, and others from the gaming, finance, and branding sectors.
The company intends to use the funds to expand operations and its development efforts.
Led by CEO Ryan Anthony, DIRT Research Technologies is a consumer intelligence company that uses sensor-based neuroscience to identify attention-demanding content. It has developed technology that collects physiological data from live audiences, analyzes it, and delivers insights to enhance audience engagement. The next evolution of the DIRT platform will leverage AI to conduct real-time simulations to help customers develop highly customized content for their target audiences.
FinSMEs
18/09/2024