Motion, a Toronto, Canada-based provider of creative analytics and research platform used by creative strategists, raised USD$30m in Series B funding.
The round, which brought total funding to USD$42m, was led by Inovia with participation from Threshold Ventures as well as existing investors Headline, Abstract Ventures, and Sugar Capital.
The company intends to use the funds to accelerate its product roadmap, deepen its analytics and creative research capabilities, and hire across the board for engineering, product management, marketing, customer success, and sales roles.
Led by Reza Khadjavi, CEO, Motion provides creative strategists with an analytics and research platform that allows them to track competitors on paid social. This helps brands monitor new ads launched by competitors, build a swipe file with ads from Facebook and TikTok, and analyze the media mix, messaging, and landing pages of top competitors.
In addition to its creative analytics tools for advertisers to understand top-performing ads and visualize trends, Motion released a new product called Creative Research that extends its utility deeper into the research side of ad production.
In the last year, Motion doubled its headcount from 25 to 50 employees and has grown to over 1,000 customers in the direct-to-consumer and ecommerce industry, as well as the B2B SaaS and consumer app verticals. Ecommerce brands like HexClad, Vuori, True Classic, Jones Road Beauty, and Ridge use Motion to analyze over $6B in media spend every year.
The company also announced today that YouTube and advertising industry influencer Dara Denney is joining the company as its Chief Evangelist. In her role, Denney will advise on product direction, create educational content for Motion’s customers, and help train the next generation of creative strategists.
FinSMEs
19/09/2024