Flora Fertility, a Calgary, Canada-based insurtech company providing a fertility insurance solution, raised $1.5M in Pre-Seed funding.
The round was led by Highline Beta fund & venture studio, and Cartography Capital, Everywhere Ventures, and a group of angel investors.
The company intends to use the funds to drive the launch of its private fertility insurance product across the U.S. and Canada.
Founded by Laura J. McDonald, Dr. Christy Lane, and Somil Jain, Flora Fertility develops individually-owned fertility insurance solutions. Initially targeting women as the primary policyholders, Flora’s insurance plan will be available through partnerships with women’s health apps, SMB employers, and other channels across North America. The company’s distribution partnerships span women’s health apps, SMB employers, and embedded platforms, collectively reaching over 10 million prospective parents across the U.S. and Canada.
FinSMEs
03/10/2024