HomeUSALikewize Receives Majority Investment from Genstar Capital

Likewize Receives Majority Investment from Genstar Capital

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Likewize

Likewize, a Dallas, TX-based global provider of tech protection and support, received a majority investment from Genstar Capital.

The amount of the deal was not disclosed. The company’s management and Brightstar Capital Partners will remain minority investors in Likewize.

The company intends to use the funds to expand operations and its development efforts.

Led by CEO Rod Millar, Likewize offers a comprehensive protection against any technology disruption, whether a device is lost, stolen, damaged, malfunctioning, in need of an upgrade, or is in need of general troubleshooting. Used by brands including, telecommunications companies, financial institutions and retailers, the company operates in over 30 countries, resolving 250 million problems each year across insurance, warranty, repairs, trade-ins, recycling, and premium tech support.

Commenting on the news, Rod Millar said: “Over the last five years, we’ve transformed into a global leader in tech protection and support. Genstar’s increased investment underscores their confidence in our vision and potential. With this deeper partnership, we can continue to push the boundaries of innovation and ensure our platform remains the industry leader. We are excited to expand our capabilities and feel well-positioned to capitalize on the vast market opportunities in the rapidly growing tech protection and support sectors.

FinSMEs

23/10/2024

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