Cart.com, a Houston, TX-based unified commerce solutions provider, acquired OceanX, the wholly-owned fulfillment operations arm of Guthy-Renker.
The amount of the deal was not disclosed.
The acquisition will further consolidate Cart.com’s position as a player in mid-market to enterprise logistics and will expand its tech-enabled capabilities to support high-volume beauty, wellness, and lifestyle brands.
Led by CEO and Founder Omair Tariq, Cart.com is a provider of interconnected omnichannel commerce and logistics solutions that enable B2C and B2B companies, as well as public sector agencies, to unify order and inventory management from product discovery to product delivery. Its enterprise-grade software, services and logistics infrastructure, including its own network of fulfillment and distribution centers, are used by brands and complex companies to achieve omnichannel excellence and drive more efficient growth.
As part of the transaction, approximately 200 OceanX employees will join the Cart.com team. Cart.com will also add two new facilities totaling over 600,000 square feet to its network, including a West Coast distribution hub in Southern California and its third facility near Columbus, Ohio. The company now has 17 omnichannel fulfillment and distribution centers with nearly 10 million square feet and over 1,600 team members.
FinSMEs
10/12/2024