Booker (formerly known as GramercyOne), a New York City-based cloud service management platform (SMP) that helps small to medium-sized businesses (SMBs) and multi-location enterprises unify operations and automate marketing, raised $27.5m in Series B financing.
The round was led by Bain Capital Ventures, with participation from existing investors Revolution Ventures, Grotech Ventures, TDF Ventures, and Vital Financial. In conjunction with the funding, Deepak Sindwani, Partner at Bain Capital Ventures, will join Booker’s board of directors.
The company intends to use the capital to scale its product and sales teams focused on developing and delivering enterprise-class technology to multiple vertical markets.
Led by Josh McCarter, CEO, Booker provides a web-based platform that enables service businesses to sell their services online, through their website and a network of partner sites and apps, creating an online booking experience for consumers. It features all the tools necessary to run a service business, including: scheduling, point of sale, CRM, employee management, marketing and loyalty programs, and comprehensive reporting. The company recently launched its mobile and tablet apps on Apple iOS and Android devices, which allow business owners and their staff to manage operations from anywhere.
The solution processes over one million appointments each month across 73 countries in 11 languages. Customers include thousands of local service businesses as well as Fortune 500 companies across multiple verticals, including health, wellness, beauty, home improvement, and professional services.
FinSMEs
16/04/2013
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