Celery, a San Francisco, CA-based “pre-commerce” store builder for online and mobile shopping, raised $2m in seed funding.
Backers included Y Combinator, SV Angel, Max Levchin and other investors.
The company intends to use the funds to build the team and extend platform features.
Founded in 2012 by CEO Chris Tsai, Celery provides a pre-order storefront that allows companies to sell products before they’re ready to ship. Launched in May, Celery helps avert chargebacks for companies taking pre-orders or selling on backorder, by allowing them to take credit cards immediately and charge when they’re ready.
Customers include Pebble Smartwatch, 3Doodler, Airtame, Rigidbot, Neptune Pine and Omate Truesmart.
FinSMEs
07/02/2014