Avazu, a Shanghai, China-based global performance advertising platform, closed $48m in Series A financing.
The round was led by Gaorong Capital with participation from domestic and international companies as well as an experienced U.S. internet-focused private equity fund.
The company intends to use the funds to pursue global opportunities through strategic investments and M&A.
Established in 2009 by Yi Shi, CEO, Avazu provides a programmatic advertising platform which allows customers to pay for the number of new users acquired or sales volume realized (CPA, CPI, CPS).
The company offers three products:
– Avazu DSP (demand-side platform), a RTB-based bidding platform;
– Avazu Tracking, a cross-media ad performance tracking system, and
– Avazu Private Exchange, a private ad exchange platform.
Clients include Tencent, Baidu, Changyou.com, Google, Yahoo, Arvato, etc.
Avazu has offices in Shanghai, Beijing, Tokyo, and Amsterdam and plans to open new offices in New York, Berlin, Seoul and London over the next three to six months.
FinSMEs
21/03/2014