Liquid, a Portoguese app analytics and personalization startup, raised $1m in seed funding.
Backers included Faber Ventures and Portugal Ventures.
The company intends to use the funds to grow the team, add new features to its platform and to ramp up customer acquisition activities.
Just launched in public beta by Alexandre Vaz, Miguel Almeida, and João Soares, Liquid provides a software analytics service that allows developers and publishers to increase engagement and conversion rates by personalizing apps for individuals and segment users in real-time. Users can prioritize features, change the design or offer new content according to the individual’s behaviour and to similar segments propensity to engage or purchase in-app.
Its actionable dashboard gives app owners access to data including demographic information such as age, gender, location or social data, and app-specific information like the number of weekly visits or number of in-app purchases, helping them understand how each individual uses the app.
The company plans to launch fully in July 2014.
FinSMEs
01/05/2014