Morsel, a Chicago, IL-based app for foodies, raised an undisclosed amount of funding.
The round was led by Chicago Ventures with participation from Merrick Ventures and other Chicago and San Francisco-based angels.
Led by CEO Kris Petersen and Ellen Malloy, Morsel operates a culinary community delivering stories, inspirations and kitchen hacks from creators.
The company has launched its iOS app, which guides users through a content creation and sharing processes. It also employs pre-defined storyboards to narrow the content focus and give users a checklist of what to capture when creating a morsel.
Culinary experts include Mindy Segal, Norman Van Aken, Paul Kahan and Jeff Scott.
FinSMEs
08/10/2014